Аbout project
The project of comprehensive modernization of Qazaq Oil network was launched
in the fall of 2020 with the implementation of 11 pilot facilities of the retail network.
The VDS team developed a new brand identity for the Qazaq Oil brand. In the process
of reconstruction of Qazaq Oil gas stations network new standards were established,
design innovations and modern aesthetics were introduced, and production competences of VDS plant were used.
During production, the sign was implemented in a new corporate style in a matched technology to the logo. As a result of the work, a multilayer structure was made in different plastics in order to imitate the "lollipop effect", and the brightness and color matching
on the frieze and on the sign were adjusted.
Architecture
Fluted panels of frieze and rhythm stele for spectacular day and night views are adapted to the use of uniform glare-free illumination, and an additional blue grommet enhances
the night view, which is essential for gas stations.
